Blog

The science of making a decision, particularly when we're talking about working with leads, is something that Joe Stump, founder of By Referral Only has written extensively on. In fact, he wrote a book called Lead Conversion: The Psychology, Art and Science of Converting a Lead to a Commission Check. https://byreferralonly.wistia.com/medias/xbm1crruj3# What Joe writes about in this book is the fact that people pay you in four ways…4 different currencies before they ever pay with money. Currency #1:...

Over my 35+ years in this industry, I've learned what it takes to build a real business that grows and lasts.  Today I want to share with you one of my favorite training videos. It contains specific language patterns and specific techniques to help you build more consistency, wherever you are in your business today. https://www.youtube.com/watch?v=EfzLm2nJQUc As you know, my company is called By Referral Only. We specialize in helping those in the real estate and lending...

If you're anything like me, you've always been a phone person. I prefer to talk with my clients and make connections that way. But in this day and age, email is essential for building your business as well as maintaining relationships. But not just any old email… To generate real estate conversations and transactions, the email needs to stand out, be genuine, and remind them why YOU are worthy of their referral. I'm going to share our...

Today's quick tip comes from By Referral Only Member Ted Breden. This was from our weekly Wisdom Wednesday Training where we reveal what's working and dive deep with some of our most successful members. I love this strategy because it takes what many people make overly slick and complicated, client connection and tracking, and makes it drop-dead simple. As Coach Dan Paris points out, my mantra for years has been "What you measure improves and expands"....