Tools

At By Referral Only we believe deeply in multiple media, multiple channel marketing. Email, text, video, direct mail, social media, calls, Zoom, all make up the done-for-you and automated marketing services that we provide to our members. One essential technology and approach is using Video Text. It’s a part of what we call a Complete Communication. You send a text before a phone call to get their attention and talk to them when they’re available and willing....

The science of making a decision, particularly when we're talking about working with leads, is something that Joe Stump, founder of By Referral Only has written extensively on. In fact, he wrote a book called Lead Conversion: The Psychology, Art and Science of Converting a Lead to a Commission Check. https://byreferralonly.wistia.com/medias/xbm1crruj3# What Joe writes about in this book is the fact that people pay you in four ways…4 different currencies before they ever pay with money. Currency #1:...