Blog

Marketing a Real Estate or Lending business is like being a well-paid juggler -- you’ve got direct mail in one hand, local advertising in another, and somewhere above you hangs your social media strategy. And that’s just to name a few of the marketing strategies you’ve got on your plate. With all of these “marketing balls” bidding for your time, it can start to get really hard to keep those balls in the air and keep...

At By Referral Only we take a significant amount of time to work with our members on their Initial Consultation. This is your opportunity to communicate clearly how you operate differently from traditional Agents and Lenders and show how your purpose is to provide a level of service that makes you referable to your clients’ friends, family members, and colleagues. There are 12 dialogues that we emphasize here at By Referral Only, when mastered, they provide...

How would you like to know the secret about how to build true stability by consistently growing your business year after year?  We have been leading and guiding the real estate and lending industries for over 35 years, and our job is not only about helping you find new clients, but keeping them as clients through building SYSTEMS. In this blog post, we are going to share new thoughts on what is holding today’s real...

Can you remember what you felt like while you were putting together your first real estate or mortgage transaction? What was the scenario? What was the client’s problem? How did you solve it for them? I remember when I got my first listing -- it was Mr. Karakas, in Burbank, Illinois. He was an FSBO. I hounded him every day with phone calls, mailings and visits until he finally surrendered. I remember it was 11:30 at night when he reluctantly...