Strategy

Marketing a Real Estate or Lending business is like being a well-paid juggler -- you’ve got direct mail in one hand, local advertising in another, and somewhere above you hangs your social media strategy. And that’s just to name a few of the marketing strategies you’ve got on your plate. With all of these “marketing balls” bidding for your time, it can start to get really hard to keep those balls in the air and keep...

At By Referral Only we take a significant amount of time to work with our members on their Initial Consultation. This is your opportunity to communicate clearly how you operate differently from traditional Agents and Lenders and show how your purpose is to provide a level of service that makes you referable to your clients’ friends, family members, and colleagues. There are 12 dialogues that we emphasize here at By Referral Only, when mastered, they provide...

Can you remember what you felt like while you were putting together your first real estate or mortgage transaction? What was the scenario? What was the client’s problem? How did you solve it for them? I remember when I got my first listing -- it was Mr. Karakas, in Burbank, Illinois. He was an FSBO. I hounded him every day with phone calls, mailings and visits until he finally surrendered. I remember it was 11:30 at night when he reluctantly...

The holidays are generally a great reason to reach out to your tribe. However, many of us send the typical cookie-cutter template-type emails and cards that frankly, every other agent and lender in the land sends. Do you want to be memorable? Do you want to stand apart from the others? Then you must come from the heart and do not...