The Hero Script for Agents & Lenders - Joe Stumpf's By Referral Only

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The Hero Script for Agents & Lenders

What’s the number one reason why people refer a product, service, or experience to a person that they care about?

Let me tell you a quick story.

I have a good friend, his name is Mark Divine. Mark is an avid reader like I am. One day I suggested that he read a book called Deep Work, written by Cal Newport. Mark went out and got the book, read it, and loved it.

One day I turned on Mark’s podcast, and there he did an interview with Cal Newport. He opens up the podcast by saying, “First I want to thank my friend Joe Stumpf for referring the book to me because it had a profound impact on my life. Thanks Joe Stumpf. And Cal, if it wasn’t for Joe, I would not have read the book.” Now when I heard that, my social status raised, and the joy I received by the fact that I made an impact on Mark, well…my heart just was soaring. I felt so good.

Why People Refer

That’s a great example of the number one reason why people refer. They refer so they are the hero. So with that in mind, I created a script that I’d like you to use whenever you’re talking to your clients about them introducing you to a person that they care about.

The Hero Script

You’d simply say, “Hey, when you introduced me to a friend who needs my help, the number one goal is to make you the hero or the star for referring me.”

That might sound something like this, “Hey, before you go, I just want to remind you, when you introduce me to a friend who needs my help, my number one goal is to make you the hero for referring me.”

Or maybe the next time you’re in a conversation with somebody, just say, “Hey, I just want to remind you that when you introduced me to a friend, a family member, a colleague, a person that you really care about, my number one goal is to make you the hero for referring me.”

When you say it like that you touch a deep unconscious need that we all have, and that is to be someone’s hero.

So invite them into the hero club. Let them be a hero by introducing you to the people that they care about.

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All of these are designed to help you in different ways:

  • Some campaigns help you deepen relationships and reconnect with your sphere
  • Some can help you generate new leads and referrals
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Basically, everything you need for your Before, During, AND After unit marketing.

We guarantee you’ll LOVE By Referral Only…

… and if, for some reason, you decide later that you don’t want to be a member anymore, then we’ll happily cancel your account without any penalties or fees. We do not ask for contracts or commitments, just that you implement and try the programs and systems.

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By Referral Only is your ONE place to get everything you need to consistently market your Real Estate or Lending business.

  • 7+ Essential "Always On" Communications (including emails, postcards, newsletters, and more)
  • Client Connection Campaigns (including our upcoming Summer Seller & Fall Connection Campaigns)
  • Daily Written and Designed-For-You Social Posts & Planning Calendar
  • Monthly Written-For-You Text Message Scripts
  • Smart Guidance Funnel (Lead Nurture with Landing Page Funnel)
  • Dominate Your Farm Area (Lead Generation)
  • Certified By Referral Only Consultant Coursework (CBROC)
  • Robust and Easy-To-Use CRM
  • Automation & Technology Access
  • Private Member Community Access
  • Wisdom Wednesday Trainings and Special Member-Only Trainings Throughout The YearWisdom Wednesday Trainings and Special Member-Only Trainings Throughout The Year
  • Magic Words Dojo (our dialogue and scripts database)
  • And soooo much more

All of these are designed to help you in different ways:

  • Some campaigns help you deepen relationships and reconnect with your sphere
  • Some can help you generate new leads and referrals
  • Some can help you nurture a lead or contact, lead them to take action, and work with you.

Basically, everything you need for your Before, During, AND After unit marketing.

All-Access By Referral Only Membership is $199/month ongoing. You can cancel at anytime and there are no contracts.

In fact, we guarantee you’ll LOVE By Referral Only…

… and if, for some reason, you decide later that you don’t want to be a member anymore, then we’ll happily cancel your account without any penalties or fees. We do not ask for contracts or commitments, just that you use the programs and systems.

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*I agree to receive recurring messages from By Referral Only to the provided mobile number and also agree to the By Referral Only terms and privacy policy at byreferralonly.com. Message & data rates may apply. Reply STOP to cancel anytime. Reply HELP for info.