A more personal way to keep in touch with past clients is the BY REFERRAL ONLY Letter From The Heart™. A Letter From The Heart™ allows your contacts to see you as a person. Remember, people will do business with you because of what you do. People will refer business to you because of who you are. Opening up to your clients on a personal level may be new for you, but you’ll be amazed at the response you get. This is an especially good technique to use with your Aspiring Advocates and Advocates, although we encourage you to send it to everyone.