Should Real Estate Agents & Lenders Have A Facebook Personal Or Business Page?

When it comes to social media, there are many questions that real estate agents and lenders face. Should they have a personal Facebook page or a business Facebook page? What are the benefits of each? And which is better for growing their business? In this blog post, we’ll explore the benefits of having a Facebook personal page vs. a Facebook business page for real estate agents and lenders. We’ll also help you decide which option is best for you.

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So, what’s the verdict? Should a real estate agent or lender have a personal Facebook profile or a business profile? The answer is – most likely both. You want to use your Facebook personal profile for connecting more personally and keeping people’s attention with valuable content that gets people engaged with you…as a person. Then use your business profile to post more direct sales and industry-related updates, homes, rates, and market news. You can always share the business posts to your personal page here and there to remind people of what you do to guide, lead and protect people through the process of buying, selling, or borrowing. No matter which route you choose, make sure to take advantage of our Social Insider free trial today to help you maximize your social media marketing results!


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