In today’s fast-paced and highly connected world, it’s easy to feel overwhelmed by the constant flow of information and communication. However, one aspect of communication that should not be overlooked is the power of a simple birthday wish.

A Simple, Yet Effective, Reason To Connect

Sending a birthday wish may seem out of context if you’re not regularly in touch with someone through email, social media, or direct mail. But in the context of ongoing communication, it makes perfect sense. In fact, birthday wishes can serve as the caboose to all your communication efforts, and the perfect opportunity to strengthen your connection with someone.

One of the best ways to make a meaningful impact with your birthday wishes is by starting with finding out the person’s birthdate. This simple gesture can lead to a fun and engaging conversation. When you call or text someone and ask for their birthdate, you can say something like, “Hey [Name], this is [Your Name]. I’m looking at your name and I’ve got your address, phone number, and all this history on you, but I don’t have your birthdate. I want to celebrate that with you. When is it?”

It’s important to note that even if you already have the person’s birthdate, calling or texting to get it again shows that you value their birthday and want to make it special. Don’t just go on Facebook and scrape it… make the call… open the conversation!.  Even if you have their birthdate, call them and ask for it anyways, the person will not realize that you already have their birthdate. 

Once you have the birthdate, you can use it as an anchor for all your communication efforts. You can send a special postcard or social media message to mark the occasion, and make sure to always celebrate their birthday in a meaningful way.

You are now RECONNECTED!

One way to make sure you never miss a birthday is to have a system in place for keeping track of all the important dates. By Referral Only’s robust CRM provides and easy way to remind you to reach out on birthday’s, anniversaries, or any special occasion you want to track. Then, all you need to do is take the time to send a video message, a phone call, or a special text to wish the person a happy birthday. 

In conclusion, the power of a simple birthday wish should not be underestimated. By taking the time to celebrate someone’s birthday, you can strengthen your connections and make a meaningful impact on their lives. So, go ahead, make someone’s day and send them a birthday wish today!