As a Real Estate Agent or Lender, your relationships with customers and clients are essential for setting a strong foundation of trust that can drive your business. It’s not just about finding people to work with, it’s also about building lasting connections so they’ll come back to you when they’re ready to buy, sell, borrow, or refer. In this blog post, we look at how Complete Communication helps establish meaningful relationships between you and the people who you know, like, and trust —and how it will lead to steady business growth!
Complete Communication contains three things: Talk, Text, and Mail
In a world full of technology and various forms of communication, it is important to reaffirm conversations with each other. Complete Communication starts with a live in-person interaction, a video chat, or a phone call.
Our next step is to advance through the Complete Communication with either a follow-up text message or an instant message on social media. Every time you talk to somebody, that’s a trigger to say, “You know what? When we’re done, I’m going to text them and really express my gratitude for the fact that we’ve connected with each other.” What gets rewarded gets repeated, and you want to reward connection with affirmation, and then you want to reward affirmation with a feeling. Feelings are memorable.
The third element of Complete Communication is the handwritten note. Handwritten notes are memorable and can be extremely powerful when it comes to making a lasting impression.
A champion of this approach is By Referral Only founding member Terry Moerler, who built and sold a seven-figure business because of handwritten note cards. When she looks back at her more than 30-year career at what gave her the life she currently has, there’s only one answer for Terry and it’s the handwritten note card. With this approach, you can strengthen relationships and reaffirm your conversations for years to come!
Terry also uses Facebook to gather information, and then she picks up the phone and calls. This is a great example of genuine and personal interactions. After that, she replies with a text message or a video message to affirm the conversation. Three days later, they receive a handwritten note card with a $5 Starbucks card inside.
Each of these actions builds and nurtures relationships with the people that know you, people that like you, and people that trust you. This has been proven over and over for By Referral Only members who have adopted this habit. It results in more trust… more trust equals more business.
Complete Communications are what will build trust because trust is built through attention and time.
Don’t skip the mailbox! The handwritten portion is very important but so many people like to skip this step. According to the United States Post Office, 98% of people visit their mailboxes every day to get their mail, and 70% of people sort through their mail immediately. However, only 19.7% of emails get opened on average.
In conclusion, Complete Communication is an essential tool in today’s world. While Talk may help break the ice and Text can provide further details, it’s Mail that keeps our connections alive and well. When used together strategically and effectively, these three components create strong relationships, build brand recognition, and maintain a connection that ensures you stay top of mind for your target customers.
So the next time you are looking to up your communication game and strengthen connections with those you wish to serve, consider using all three: Talk, Text, and Mail!
And if you’re looking for more tactics on how to master the art of staying connected with your sphere and build a consistent lead and referral flow – sign up for your free 30-day trial with us today, so you can get access to our comprehensive trainings on better communication methods, staying in touch with your sphere, lead generation, referral strategies and so much more.