Lender LP - Joe Stumpf's By Referral Only

Mark Is Growing His Lending Business

JUST LIKE YOU!

Listen to his story and grab your 30-day free trial of By Referral Only today!

**Testimonials shown are real experiences from paying users of By Referral Only. Their results are not typical, and your experience will vary based on your effort, education, business model, and market forces beyond our control. Please note that By Referral Only is not a business opportunity. By Referral Only is a website, system, training, and community that helps Real Estate Professionals and Lenders improve their marketing and in turn improve their opportunities. We make no earnings claims or return on investment claims, and you may not make your money back.**

Let Us Show You Why Lenders

Just Like You!

Are Currently Killing It Regardless of Market,
Economy, or Competition…

But first, let me share with you a quick story that will help you understand exactly what these Lenders are doing differently, and why you need to do this too.

From: Joe Stumpf, Founder of By Referral Only
RE: Does By Referral Only Work for Lenders?

If you’re here, then you’re likely looking to take your business to that next level of success… and I bet you’re looking for ways to stand above and apart from local competition… maybe with a desire for more consistency and less time-consuming marketing methods.

Am I right?

Most Lenders are quick to dump thousands per month into online ads and purchased cold leads.

With all this effort and cash being spent, it’s only a matter of time before the leads and contracts start rushing in… right?

BUT - Did you know that due to the market shift since COVID...

...there are 15,954 Loan Brokers businesses in the US as of 2023, an increase of 6.4% from 2022.

You do the math…

We saw newcomers enter the market at twice the pace they had in the previous two years, driven by the huge dollars moving around in the post-pandemic housing and refi rush.

That now means with low inventory and not the greatest rates these days… the market is a battleground for some…

Yes, I said… SOME…

Some very smart lending professionals have found the secret to never having to worry about where their next lead or loan is going to come from…

… and they are attracting and working with the kinds of clients THEY WANT to work with…

… and they have consistency and growth at a time when others struggle to close a single deal or turn a profit. The truth is…

They have a secret weapon that YOU do not have.

Many Lenders Struggle to
Consistently and Predictably Generate New
Leads and Referral Business.

(This is why…)

One of the biggest reasons Lenders fail to generate new leads, referrals, and grow their income is because they don’t know how to get connected… and stay connected… with people that will fuel their business with MORE business!

They either get too busy to keep connected, don’t have the proper systems to keep them connected, and aren’t comfortable reconnecting because they have waited months or even years to reach out.

Or, instead of nurturing relationships, they throw more and more money at cold online leads, ads, branding, expensive memberships that don’t produce, coaches that give them MORE to do, and the cost of it all is eating up all of their profits.

It’s the catch-22 that kills so many in our industry:

You need more clients so you can grow your income…

But you have to spend so much more time and money these days just to get a single new loan across the finish line!

Call me crazy, but…

That defeats the purpose of why you went into the Lending business in the first place, doesn’t it?

So the Million-Dollar question becomes:

“How Can You Collect High-Quality Leads (and Referrals)... and yet,

STILL REMAIN PROFITABLE?”

To help you answer that question, let me first share something that will help you understand an approach that IS working in today’s market, and more importantly, why YOU want to replicate this in your business:

This is a "Culling Year"

The Stratmor Group estimates that about 440,000 to 450,000 lenders were employed in 2021 when the mortgage market was at its peak. There’s an excess of some 150,000 people compared to pre-pandemic levels, Stratmor estimated.

This year is expected to be a culling year, with attrition playing a role in the recovery. By prioritizing relationship building, loan officers and lenders can navigate the market more effectively, continuing to GROW their business rather than sinking from the challenges.

Are You Building Deeply Connected Relationships With Your Past Clients And Database?

BUT- you did a great job for them.

They were happy with you.

Why no referrals? Why did they not call you to refi… finance a new home?… Or help their son get his first loan?

The truth is…

You can be the best darn Lender in the area, but if you don’t stay deeply connected to people, they WILL forget about you. And…

It’s A Lot Of Stinkin’ Work To Keep In Touch
With Everyone, All The Time, Without It
Being Awkward Or Annoying.

The key to remaining top-of-mind on an ongoing basis is the TYPE of communications that you send and the ways that you reach out to the people you know.

Sending your generic, corporate type emails is NOT memorable. It doesn’t remind them of YOU and how you are different… real… genuine… their go-to expert in the industry who cares.

Sharing your industry news and rates, whether by email or postcards, can be forgettable as well. Everyone does that, right?

Social posts that only talk about your business can get you quickly unfriended or unfollowed, especially when they aren’t in the market to buy or refi.

However, when your emails, mailers, posts, and texts are more personal and come from you as a person, their friend, and trusted guide in the industry, you bring VALUE to them.

When you’re valuable, you’re never forgotten.

This Is What We Call

“The 7+ Essentials”

(Your always-on, automated marketing that
consistently keeps you top-of-mind)

For you to be able to…

You Need To Abandon Your Dead-End Lead
Generation Methods For Your Business To
Survive...

If you’re hoping that the rates will improve or the market will just “pick up” soon and things will be easy again…

… or if you’re banking on a generic mailer or those purchased online leads generating more business for you…

… then you don’t have a solid business, and it’ll be tough to have the impact on others that you want.

The truth is, you can easily generate new opportunities, open more conversations, and generate leads and referrals with consistency – AND grow a profitable business.

… if it’s done the right way.

Mark is doing that, and more, using a very simple-to-implement system that I want to show you now:

This is the process that Mark currently uses to generate leads and new clients each week!

I Want To Introduce You To The Power Of

What one member of By Referral Only said… after trying several other programs, coaches, and other systems, before he threw them ALL away and 10X HIS INCOME using By Referral Only…

Yes, By Referral Only Was Created So That
Lenders Like You...

… who aren’t professional marketers, designers, writers

… who have no desire to ever learn and keep up with new marketing approaches and technology

… who don’t have time to waste sitting in front of a computer

can easily automate their marketing and tap into PROVEN approaches and campaigns that are completely DONE-FOR-YOU.

It’s The SHORTCUT To Creating Always-On
Marketing That Feeds You New Opportunities, Leads And Referrals

Consistently And Predictably!

Here are insights from other By Referral Only members who are building thriving businesses JUST LIKE YOU!

Jana Scarborough

Jana tapped into the By Referral Only automated systems to create more consistency in her income while taking some of the work of marketing her business off her shoulders.

Allison Click

Allison is a North Alabama Agent who used By Referral Only to grow her transactions by 148%!

James Adair

James went from a scattered and disorganized Agent to a well-oiled, organized marketing machine with consistent new and return business flowing in like clockwork.

By Referral Only is Currently Helping Lenders Just Like You to Generate Leads, Conversations, Opportunities and Referrals and Convert Them to Forever Clients and Super Fans…

The Only Question Is…

Are YOU Next?

Here’s How Simple and Easy It Is To Put By Referral Only To Work For You…

Step #1:

Take The Trial and Get Launched

Our expert Marketing Launch Specialist will help you gather your database and import it into our robust system. Don’t worry if your records are a mess, we will help you get them into the right format so that you’ll finally have it all organized and working to send you MORE BUSINESS!

Then we will help you send the initial “Launch Email” to warm up and WOW your sphere. Just look at these results from the very first Launch Email!

Step #2:

Turn On Your Always-On Marketing

At By Referral Only we call this the 7+ Essentials. These are:

The fact is, you don’t have the time or resources to organize your database, write a personal and memorable birthday message to each of your clients, set-up a contest to engage your clients each month, write a monthly Referral Reminder Postcard (and mail it!), send a monthly Letter From The Heart email, create Facebook posts, and write and send a Client-Centered Newsletter.

The 7+ Essentials does all of this for you, and it never takes a day off! Once you check the box on what you want to send to whom, these pieces automatically go out on your behalf. No writing, designing, mailing, or hassle! Once you implement these 7+ Essentials into your business, you will start to reach new levels of referability and ALWAYS remain top-of-mind.

The 7+ Essentials are communications that have been tested and proven to produce meaningful conversation, which converts to appointments, which convert to commission checks. Our members swear by these communications that provide a foundation that every Real Estate business simply MUST have.

Step #3:

Generate Leads With Our Proven-To-Work Farming & Lead Nurturing Campaigns

Once you have your Always-On Marketing working each month to send you new opportunities, you will be ready to fire off one of our on-demand lead-generation campaigns.

DOMINATE YOUR FARM AREA

This is an automated “set it and forget it” lead generation system to get NEW leads in your local market.

This proven direct-response marketing program allows you to dominate an area of 1000 homes. You’ll get all the direct mail programs, newsletters, scripts, and systems in a turnkey toolkit. It’s like a paint-by-numbers program that will produce a consistent flow of new business for you.

SMART GUIDANCE FUNNEL

Nurture future prospects in a way that provides value & trust! Imagine meeting a prospect, you open the landing page on your computer, tablet or phone and ask them to submit their name and email so you can stay in touch. Now, a series of Smart Guidance emails are automatically sent to them providing expert tips designed to provide helpful notes and information to a prospect looking to buy, sell, or finance. They position you as an expert in your field and keep you top-of-mind with a weekly email. The strategic CTAs will encourage your prospect to reach out to you for advice. This is perfect to use at open houses or when someone sends you a referral, and it’s all ready, waiting and done-for-you with your By Referral Only membership.

Step #4:

Generate HUGE interest and response from our Client Connection Campaigns

At least once a quarter, we like to give our members a chance to make a BIG impact within their sphere and in their communities by providing done-for-you marketing campaigns that work to directly put them into conversation with people but instead of “selling language”, instead, provide real VALUE to people.

These are some of our most impactful campaigns and work to set you apart from ANY other agent in your community. These campaigns can be done individually, on a smaller scale for a select group, all the way up to a community event for all to take part in. The best part is that everything is created and planned for you, all you need to do is implement it.

Step #5:

Get Plugged Into A Community That Cares, Refers, and Shares

If you ask any of our members, especially those that have been with us for 10, 15, or even 20+ years, they will all say that one of the most valuable parts of By Referral Only membership is the Community itself.

Being surrounded by like-minded, highly successful people in the industry brings a wealth of inspiration and knowledge. Not only can you get and give referrals, but you can also get help with complicated situations. Just post inside of the member group and a rush of fellow BRO members will be there for you. Swipe ideas and strategies and implement them in your own business. There are no egos, no attitudes, just genuine folks like you, ready to share and support you.

At By Referral Only, you’ll never be alone.

Step #6:

Take Your Skills and Abilities To The Next Level

With By Referral Only, you always have a robust Always-On system working in the background to keep you connected with people. However, that’s just the tip of the iceberg. You also have at your fingertips a robust database of trainings, resources, and tools that will help you “level up” your skills and mindset to create the BEST version of yourself.

Tap into:

Certified By Referral Only Consultant Coursework (CBROC)- Learn how to overcome objections and stop losing business to mediocre Agents & Lenders

Wisdom Wednesday – weekly tactical and skills training sessions

The Magic Words Dojo – “on-demand” business advice and guidance to keep you focused and moving forward

Fastpass Coaching & Accountability Courses – become a master negotiator, convey your value, stop discounting your commission, learn better time management and life balance, and more!

Yes, In Just A Few Steps, You Can Generate Instant Responses And Start New Conversations… WITHOUT Having To Spend Hours Writing, Researching, Designing, And Sending Each Marketing Piece!

It Gives You The Consistency You Need And
The New Business You Want…

Oh, and in case you were wondering, when you tap into the power of By Referral Only Systems and Member Community, not only can you get rid of your expensive coaches, marketing services, and software…

… You can also say bye-bye to your complicated CRM and other memberships because you now get everything you need to succeed and grow with ONE membership.

By Referral Only Gives You The System, Tools,
Training, And Support You Want To Grow Your
Real Estate Business…

ALL In One Convenient Place…

It’s like having a single all-in-one tool that replaces a giant toolbox, doing everything at a fraction of the cost.

But don’t just take our word for it…

Unless your Lending business is where you want it to be and you have a consistent flow of new opportunities flowing in…

Then I want you to sign up for a FREE 30-day trial today, and see for yourself how simple it is to plug into a PROVEN marketing system THAT WORKS, right now, in today’s challenging market.

Can You See How Freeing This Can
Be For A Lender?

Because By Referral Only is so easy and simple to put to work in your business:

“But How Will I Really See Results
In Just 30-Days With This Trial?”

It’s true. There is so much at your fingertips inside of By Referral Only Membership that it can feel a little like drinking from a fire hydrant.

7+ Essential "Always On" Communications (including emails, postcards, newsletters, and more)
Client Connection Campaigns (including our upcoming Summer Seller & Fall Connection Campaigns)
Daily Written and Designed-For-You Social Posts & Planning Calendar
Monthly Text Message Scripts
Smart Guidance Funnel (Lead Nurture with Landing Page Funnel)
Dominate Your Farm Area (Lead Generation)
Certified By Referral Only Consultant Coursework (CBROC)
Automation & Technology Access
Wisdom Wednesday Trainings
Magic Words Dojo (our dialogue and scripts database)
And soooo much more

All of these are designed to help you in different ways:

Some campaigns help you deepen relationships and reconnect with your sphere

Some can help you generate new leads and referrals

Some can help you nurture a lead or contact and lead them to action and working with you.

Basically, everything you need for your before, during, AND after unit marketing.

BUT - There are several campaigns, marketing pieces, and resources you can tap into immediately to start seeing results FAST… yes, within the first 30 days!

Monthly Social Media Posts, Graphics, and Posting Calendar

Every month we give you completely written and designed for you, social posts that not only keep you top-of-mind, but also get direct engagement so you can stay connected… even on social media! Just click, download and post to Facebook! Easy peasy.

Monthly Text Message Scripts that make it comfortable to reach out, even if it’s been a long time since your last connection. Sometimes all you need is a reason to reach out… each month, we’ll give you the prompts to do so.

Automated Emails that get people calling, emailing, and texting YOU! You’ll be amazed at how these directly reconnect you with people so you can have conversations and get referrals. Your Marketing Specialist can help you QUICKLY get set up to send our unique and stand-apart emails, such as:

Dates Close To The Heart

Letter From The Heart

FunDay Monday Contest

Most Special Day Birthday Emails

This is the kind of response you can expect….

GET THESE 3 AMAZING BONUSES!

BONUS #1

30-Day Free Unlimited Help From Our System Installation Specialist ($199 value)

BONUS #2

Database Cleanup and Assistance ($79 value)

BONUS #3

30-Day Free Unlimited Access to ALL By Referral Only classes, coaching, programs, trainings, scripts, ideas, campaigns… the entire 30+ year library and database at your fingertips ($1997 value)

Can You See Why So Many Lenders Are Trusting By Referral Only To Grow Their Business?

“The Only program that gives you everything you need.” – Will Gilliam

Do You Have A Guarantee?

Of course!

We guarantee you’ll LOVE By Referral Only…

… and if, for some reason, you decide later that you don’t want to be a member anymore, then we’ll happily cancel your account without any penalties or fees. We do not ask for contracts or commitments, just that you use the programs and systems.

There is NO CATCH!
NO Credit Cards Needed.

NO Hard Sell.

But there is a very specific reason why I’m doing this…

You might be asking WHY I’m willing to give you all of this for free…
It’s pretty simple. By Referral Only works like crazy to take the work of marketing your business off your plate so you can focus more on what you’re so good at… working with clients and closing deals. When you have that consistency and innovative community behind you… you are now in an excellent position to GROW.

So, Are You Excited About
By Referral Only Yet?

If So, Then NOW Is The Time To Take Action!

Here’s What You Need To Do Right Now.

It really is that simple. Click the button above and we can get you started right away.

Thanks for taking the time to read this letter and watch and learn. I look forward to hearing from you soon!

On your team,

P.S. 30 days from now you be nothing more than 30 days older… OR… be off to launch your business and career into exciting new levels of success and excitement. Just like these folks…