Striking up new conversations with the people we know is probably one of the hardest, and most uncomfortable, things that we do as Real Estate Agents and Lenders. What’s our reason for reaching out other than the obvious “do you want to buy, sell or borrow?” The truth is there are many reasons and ways you can reach out that are more genuine and welcoming to people IF you do it in the right way.

Today, we talk about using text messaging to reconnect with people in a way that puts you back at the top of their minds and reminds them why YOU are their trusted friend.