Farming is a valuable marketing strategy that involves planting, nurturing, and cultivating leads that grow into future business. At By Referral Only, we believe that you should be THE go-to Agent or Lender in your area – in other words, we want you to Dominate Your Farm Area.

Farming is typically done in an area close to your home, where your connection to the community is strongest. But you can also choose an area where you do most of your business in. We suggest you set your budget and then choose your area accordingly. By Referral Only Members can use our system to choose and mail to their desired farm, which saves a ton of time, but you can always work with a local mail house to do this on your own if you are not a member.

Your second step after choosing your farm area is to create a customized and compelling postcard to reach your target home area. Coach Dan details why the By Referral Only card is written with the language to reach and compel people to take action and reach out to you. In addition to this Dominate Your Farm Area postcard mailing, another great way to connect with people and offer your report is by hosting client appreciation events.

Of course, you need to have a clear plan on what you are providing them with when they reach out. At By Referral Only, we give you a fabulous first impression of Dominate Your Farm Area Packet resources that you can print and provide to them. It includes: