Day 1: Staying Social Media Savvy: Creating Posts That Bring in Real Results
In today’s world, social media plays a significant role in building a brand, but more importantly, keeps you top-of-mind and broadens your reach to new audiences. Posting content on social media is not just about sharing a message but rather connecting with your audience in meaningful ways.
However, most Agents and Lenders simply don’t know what to post. It’s a frustrating feeling when you post, and no one seems to respond. The key is posting the right blend of content that proves to the social algorithm that your posts contain good content and, therefore, should be seen.
Yes, it’s true. Just because you post it, doesn’t mean all of your friends /followers will even be shown that post.
So what do you do to get your posts seen by more people, and what posts work best to get real results?
Our Marketing Manager, Darlene Nicholson, addresses this head-on at minute 1:25 in this video. Understand this, and you’ll see why posting the right content consistently is crucial to your overall success.
Minute 1:03 – How to get your posts seen by more people by playing the Facebook Algorithm “game” properly.
Minute 3:34 – The 80/20 rule explained.
Minute 5:15 – How to turn a post into a conversation.
Minute 6:37 – How to connect deeper with people on social.
Minute 7:26 – Simple ways to show your social audiences who you are and make sure you are always top of mind.
Minute 9:15 – The kinds of posts that are getting 20-80 comments each and every time they are posted.
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