Real estate agents and lenders today are looking for more “now business”. One approach is to try and connect with people or families that need to move due to various life changes. But how do you ethically connect with people going through significant life changes, such as divorce, the loss of a family member, or financial struggles? Navigating these sensitive situations requires ethical and compassionate approaches. In this blog post, we’ll explore ways to reach out to clients in these challenging times to generate new leads and transactions now.
Understanding the "Three Ds" of Real Estate:
The “three Ds” – death, divorce, and debt – are situations that may necessitate real estate transactions. While it’s essential to be respectful, reaching out to these individuals requires careful handling. In this video, Coach Dan shares how to approach them with sensitivity and the right choice of words, avoiding what some refer to as the “creepy factor.” This approach is also highly effective with expired real estate listings as well.
Real estate and lending professionals have a unique opportunity to provide support during life transitions, going beyond mere property transactions. By implementing the strategies and approach outlined in this video, you can connect and have a positive impact on the lives of those facing significant changes while also growing your business in a giving and ethical way. Remember that leading with a giving hand is the key to success in this industry. Start implementing these strategies today and witness your business flourishing as you offer assistance during challenging times.